Community Content. Trusted by people, featured by AI.
Authentic insights that strengthen SEO, AIO, and shopper confidence.
Community Content
Opinions extracted from real conversations
The most authentic opinions come from real exchanges between people.
Community Content extract valuable product opinions from community live conversations and display them on your product detail pages automatically.
Trusted by shoppers and surfaced by Large Language Models (LLMs) in AI Search results.
Keep your page visible in AI Search
Shoppers trust authentic voices, not just product specs. Large Language Models work the same way. They prioritize human-created content from identifiable authors when surfacing answers.
With Community Content, you keep your brand discoverable and relevant in AI-driven search while giving customers the peer insights they value most.
Trusted by
Inspirational opinions from like-minded people
Automatically extracted from real community conversations
Community Content
Community Opinions that matter
Community Content seamlessly brings trusted product opinions from real customer conversations straight onto your product pages. Powered by AI, it automatically identifies valuable content every day and keeps your pages relevant and engaging.
Benefits for you:
- Fresh, authentic content added daily, no extra work required
- Continuous stream of trusted insights
Benefit for your shoppers:
- Trustworthy opinions from peers
- 100% real and authentic
- Known author
Benefits for Large Language Models:
- Direct, context-rich answers that AI can easily extract
- Ads semantic richness
- Author identity boosts AI trust
User Reviews vs. Community Opinions
User Reviews ⭐
- Trust & Social Proof: Stars and review counts reassure shoppers, reducing hesitation and boosting conversions.
- Experience Signal (E-E-A-T): Reviews showcase real customer experience, a key trust factor for search engines.
- Fresh, Long-Tail Content: Every review adds natural language and keywords, keeping pages relevant.
- Sentiment Signals for AI: Generative engines use star ratings and pros/cons to shape recommendations.
- Visibility in Shopping Features: Reviews power star ratings, snippets, and pros/cons in Google SGE & Bing.
Community Opinions 👥
- Trust & Authority: Generative engines prioritize authoritative, expert sources (E-E-A-T) over subjective user reviews
- Clarity & Quotability: Experts write in clear, factual statements that AI can lift directly into answers.
- Depth & Completeness: Expert reviews cover specs, comparisons, and use cases in one place, making them more useful for AI.
- Unique Insights: Experts bring original tests or perspectives AI can’t get from generic reviews, making their content stand out.
- Direct Recommendation Power: AI engines mirror expert rankings when recommending products
- Consistency & Safety: expert content is more objective and reliable; user reviews can be risky for AI to cite verbatim.
⭐ Stars build trust, 🎓 Community Opinions win visibility.
Combined they convert shoppers on-site and secure presence in generative search.
Community-powered brands who are already successful with GUURU
Benedikt BöhmGeneral Manager
"I am absolutely thrilled with GUURU and the Guurus (our mountain sports experts)! All of us here at Dynafit live our ethos: by athletes, for athletes. Guuru is not just a technical solution where our online customers get expert advice; it's also a channel through which Dynafit athletes share their passion, insight and advice with others for the ultimate brand experience."
Stephan BuschmannDirector Customer Service
"The Community Advice Solution from GUURU has transformed the way we connect with our customers! Our Guurus bring real expertise because they use the products firsthand, making their advice both authentic and impactful. Customers love these genuine insights. The GUURU Community Solution is a must-have for any brand looking to create authentic shopping experiences in their online store with their most passionate fans."
Jaclyn MayerSr. Director Customer Experience
"Guurus add a level of expertise that our own agents might not have. Given Guurus have hands on experience with our product, they are able to support our customer in a much more nuanced way."
Stefan LettnerGlobal Head of eCommerce
"When purchasing skis, customers expect individualized advice that addresses their personal needs. Skiing encompasses numerous nuances and evokes strong emotions—something AI cannot fully comprehend. This is why our customers appreciate chatting with the community. The exceptionally positive reviews confirm that we are on the right path with GUURU."
Hanna BrodbekHead of Digital Sales & Omnichannel
"With GUURU, we can transfer the customer experience that our customers are familiar with from stationary retail to our online store. It is important to us that our customers receive expert advice from knowledgeable people. GUURU's Community Advice Solution enables us to integrate specialist retailers into the online advice process and support our customers in real time in selecting the right STIHL products."
Celine BauernfreundSEO Contentmanager
"With GUURU's Community Advice solution, we connect our online customers with experienced hobby craftsmen directly in the online store - for authentic advice 24 hours a day. At the same time, the Community Content feature creates new user-generated content every day, which enhances our product pages and boosts SEO."
Joachim SaikoGeneral Manager
"Since I’ve been working at bike-angebot.de, I’ve been missing exactly that in sales. Emotions in shopping have also been the key to success in my own bicycle shop for 20 years. With the GUURU community, we achieve just that, we awaken emotions in our customers. They are not advised by salespeople of our company, but by like-minded, bike-crazy fans. You can feel it in every chat and conversation. For me, GUURU is the emotion in online retail and a key to success!"
Sergej KosyrevHead of E-Commerce & Online Marketing
"By providing expert product advice in real-time, we take our service quality to the next level— even during the peak seasons. This enables us to boost sales conversion and lower the number of returns."
Sven HabenichtTeamlead Customer Service
"With GUURU’s Expert Community solution, our customers have the option of product consultation outside of service hours including Sundays and public holidays. Obviously, this reflects in a high-level of customer satisfaction."
António LouroManager of Customer Experience PT
"Using GUURU’s Expert Community solution we can significantly reduce our huge volume of support tickets. The instant service delivered by our community, in combination with automated answers when possible, had a strong positive impact on customer satisfaction."
Sascha KappelerHead of Customer Service and Sales
"With GUURU, we have finally found an efficient solution to support our customers outside of business hours, 24/7."
Stefano OrlandoChief Customer Operations Officer
"Salt customers benefit from faster answers thanks to a high degree of automation and a human touch when valuable. GUURU exceeded our expectations in terms of efficiency gain and customer satisfaction."
Tanja BichlerHead of Customer Success
"GUURU Expert Community solution has allowed us to increase our support volume significantly. We can support customers much faster, and Guurus score as high as our agents do regarding quality."
How about a coffee?
We’ll share a coffee voucher, so you can enjoy chatting with our community expert, Jutta Stienen, about how you can benefit from your community.
Talk to Jutta
