GUURU https://www.guuru.com/de/ Humanize your brand Mon, 10 Mar 2025 16:01:36 +0000 de hourly 1 https://wordpress.org/?v=6.7.2 https://www.guuru.com/wp-content/uploads/2022/05/cropped-GUURU-Icon-32x32.png GUURU https://www.guuru.com/de/ 32 32 Authentischer UGC 2025: Dein SEO-Vorteil als D2C-Brand https://www.guuru.com/de/blog/ugc-in-2025/ Sat, 01 Mar 2025 08:01:27 +0000 https://www.guuru.com/?p=62381 Warum echter UGC der SEO-Gamechanger für D2C-Brands in 2025 ist. Das Jahr 2025 bringt eine neue Dynamik für UGC und SEO. AI-generierte Inhalte sind allgegenwärtig, und dieser kontinuierliche Content-Overload zwingt Marketing- und UX-Teams, neue Wege zu gehen, um sich abzuheben und kompetitiv zu positionieren.

The post Authentischer UGC 2025: Dein SEO-Vorteil als D2C-Brand appeared first on GUURU.

]]> User-Generated Content im E-Commerce: AI, Vertrauen und Online-Shop-Erfolg steuern https://www.guuru.com/de/blog/user-generated-content-im-e-commerce/ Thu, 05 Sep 2024 11:01:16 +0000 https://www.guuru.com/blog/user-generated-content-in-ecommerce/ Customers trust each other more than brands - and that’s not changing any time soon. However, what user-generated content (UGC) looks like today, and how brands leverage it in eCommerce, has evolved a lot over the last few years. AI is now widespread in content generation, including user-generated content; fake reviews have created concerns about the credibility of UGC; and shifting consumer needs have led brands to rethink their content strategies. In this article, we look at an up-to-date overview of UGC and how it’s best used in eCommerce in 2024 to build trust and boost purchasing confidence.

The post User-Generated Content im E-Commerce: AI, Vertrauen und Online-Shop-Erfolg steuern appeared first on GUURU.

]]>