Real-time advice by your brand advocates
A value-creating
customer experience
Your brand advocates are already talking about you.
Involve them in your CX strategy to increase NPS
and sales conversion.
Trusted by
Instant, personalised advice at any hour
Unlock your brand community for a CX strategy that cuts costs and converts
We use 2 simple approaches to offer instant resolutions.
- We involve and certify the existing members of your brand community to offer on-demand answers on all digital channels.
- Using AI-based SmartRouting, we match incoming inquiries, in real-time, to the fastest relevant source of support: your agents, chatbot, or your brand community.
No delays. Any hour of the day.

You already have the community
Your brand advocates are already talking about you. 83% of consumers trust their recommendations more than any form of advertisement.
GUURU’s CX platform certifies and enables knowledgeable members of your existing brand community, to share authentic expertise about your products.
Your existing brand advocates are a crucial asset in delivering great CX that converts sales. Guurus deliver an average response time of less than 60 seconds and average community chat ratings of 4.4/5.
Answer every inquiry instantly with SmartRouting
SmartRouting intelligently recognises and routes incoming inquiries from your communication channels to the best, fastest source of support.
Integrate the GUURU tools you need with the tools that already work for you – whether that’s your existing CRM, Live Agent Chat or Bot systems.
How our features work
Live chat
Incorporate your brand community's instant, personalised advice and automated answers for generic questions into your live chat strategy.
- Use GUURU's Live Chat or your live chat.
- Activate Live Chat on any of your web pages.
Benefits
See our industry pages for more industry-specific benefits.

Take your NPS to the next level
It’s simple. Customers stay loyal when they get instant, helpful, and authentic support when they need it.

Cost-effective always-on CX
Don’t drop the ball and lose conversions after-hours or on weekends when your customers use their free time to shop online.
eBook: Improve client retention with CX >

Answer customers in under 60sec
It’s no secret. Long wait times cause abandoned carts, lost conversions and low customer satisfaction. Don’t let your customers wait.
Video: How Guurus reduce response times >

Deflect 80% of email tickets
Your agents are limited in their hours and capacity, but your brand advocates aren’t. Let Guurus answer first-level inquiries about the products they love and use, allowing your agents time to resolve more complex issues.
Webinar: Eliminate email tickets >
In the Media
How about a coffee?
We’ll share a coffee voucher, so you can enjoy chatting with our Account Executive, Francesco Carnovale, about how you can benefit from your community.
Book your call with Francesco