GUURU https://www.guuru.com/en/ Humanize your brand Mon, 10 Mar 2025 16:01:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.guuru.com/wp-content/uploads/2022/05/cropped-GUURU-Icon-32x32.png GUURU https://www.guuru.com/en/ 32 32 Authentic UGC 2025: The SEO Edge for D2C Brands https://www.guuru.com/en/blog/ugc-in-2025/ Sat, 01 Mar 2025 08:00:56 +0000 https://www.guuru.com/?p=61974 Why Genuine UGC is the SEO Differentiator for D2C Brands in 2025. What a year it’s been for UGC and SEO. AI-generated content is everywhere, and content saturation has hit an all-time high. Marketers and UX teams are in a constant battle to cut through the noise.
But here’s the reality: eCommerce trust isn’t built through polished marketing anymore—it’s earned through real customer voices. Nearly 2/3rds of consumers consider UGC critical to their shopping experience.

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]]> ISPO 2024: 6 Trends Redefining Sports eCommerce https://www.guuru.com/en/blog/ispo-2024-6-trends-redefining-sports-ecommerce/ Fri, 20 Dec 2024 20:55:18 +0000 https://www.guuru.com/?p=59029 Earlier this month, I had the incredible opportunity to join ISPO, the world’s leading sports industry expo, in Munich. With this year’s inspiring motto—Stay connected. Stay inspired. Love every contact—it’s no surprise that the event felt more like a vibrant, educational congress than ever before. Seasoned ISPO attendees even mentioned how the shift toward deeper learning and idea-sharing stood out this year. Here are six powerful trends I observed that are shaping the future of sports and eCommerce.

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