GUURU https://www.guuru.com/en/ Humanize your brand Fri, 20 Dec 2024 21:28:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.guuru.com/wp-content/uploads/2022/05/cropped-GUURU-Icon-32x32.png GUURU https://www.guuru.com/en/ 32 32 ISPO 2024: 6 Trends Redefining Sports eCommerce https://www.guuru.com/en/blog/ispo-2024-6-trends-redefining-sports-ecommerce/ Fri, 20 Dec 2024 20:55:18 +0000 https://www.guuru.com/?p=59029 Earlier this month, I had the incredible opportunity to join ISPO, the world’s leading sports industry expo, in Munich. With this year’s inspiring motto—Stay connected. Stay inspired. Love every contact—it’s no surprise that the event felt more like a vibrant, educational congress than ever before. Seasoned ISPO attendees even mentioned how the shift toward deeper learning and idea-sharing stood out this year. Here are six powerful trends I observed that are shaping the future of sports and eCommerce.

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]]> User-Generated Content in eCommerce: Navigating AI, Trust and eCommerce Success https://www.guuru.com/en/blog/user-generated-content-in-ecommerce/ Thu, 05 Sep 2024 11:01:16 +0000 https://www.guuru.com/?p=56434 Customers trust each other more than brands - and that’s not changing any time soon. However, what user-generated content (UGC) looks like today, and how brands leverage it in eCommerce, has evolved a lot over the last few years. AI is now widespread in content generation, including user-generated content; fake reviews have created concerns about the credibility of UGC; and shifting consumer needs have led brands to rethink their content strategies. In this article, we look at an up-to-date overview of UGC and how it’s best used in eCommerce in 2024 to build trust and boost purchasing confidence.

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