Live webinar – User-Generated Content (UGC)
Building trust and being authentic in eCommerce
User-Generated Content (UGC) is non-negotiable in online retail simply because customer opinions play such a crucial role in customers’ purchasing decisions. 95% of consumers read consumer reviews before making purchases.
In this webinar, we’ll discuss:
- What makes User-Generated Content (UGC) successful?
- How challenging is it for a brand to get recent, authentic UGC?
- Fake reviews, AI-generated content and ChatGPT: do customer reviews have a credibility problem?
- How can Community Content make a difference in your eCommerce?
We’ll take a look at a new UGC approach, Community Content, which displays meaningful opinions that shoppers can connect with on your product pages. It’s inspirational content from like-minded and trusted people who use and love your products.
- 79% of people say UGC highly impacts their purchasing decisions.
- Websites using UGC on their product page see 29% more sales.
We discuss how you can meet your shoppers’ expectations and achieve better results.
REGISTER FOR THIS SESSION
📆 September 17th, 2024
🕙 4pm CET / 10am EDT / 7am PDT
“Community Content seamlessly extracts trusted opinions from live community conversations. The service leverages advanced AI to identify content and automatically extract valued product content or advice to be displayed on relevant product pages.”
Rafaela Ruf, Head of product at GUURU Solutions
Meet us for this in-depth webinar session about UGC in eCommerce. The participation is free.
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