By GUURU News -
After the Awards: E-Commerce Germany Talks to GUURU’s Head of Marketing, Jutta Stienen
Earlier this year, GUURU won the Best Communication & Engagement Solution at the E-commerce Germany Awards 2024. We are thrilled to present an insightful interview by E-Commerce Germany News with Jutta Stienen, our Head of Marketing, about our award-winning solution and the concept behind our community-powered tech.
Launched in 2018, E-commerce Germany is renowned for spotlighting industry leaders, innovators, and groundbreaking ideas within the eCommerce space. At the eighth edition of the awards, GUURU triumphed over nine other finalists, including Pipedrive’s deal-closing CRM, Dixa’s Customer Experience platform, and Brevo’s CRM Platform.
Jutta Stienen, representing GUURU and our community-powered solution, discussed how GUURU has brought the growing importance of brand communities to eCommerce technology to help brands like Atomic, Canyon, Jack Wolfskin, Dynafit and Sky create community-centric customer experiences.
“GUURU is all about connecting people who share the same passion,” Jutta says. GUURU’s Community Advice Solution intelligently connects website visitors to passionate customers for real-time advice, leveraging the deep trust consumers have in each other’s experiences and product knowledge.
“According to a Nielsen trust survey in 2021, 88% of consumers trust peer recommendations above all other forms of marketing messaging. That’s why we developed a platform for shoppers to connect with passionate customers for live conversations.”
In the article, Jutta elaborates on how the solution is designed to seamlessly connect shoppers with community members who are enthusiastic about the brand, directly on the brand’s online store.
“Our goal is to enhance customer engagement and loyalty by facilitating authentic interactions,” Jutta explains. “The Community Advice Solution empowers brands to effectively leverage their passionate customer base.”
When asked about the key advantages of GUURU’s solution compared to its competitors, Jutta highlighted three main points: “Firstly, human intelligence. People want to talk to people, and brands can differentiate themselves by offering real human interaction. Secondly, sharing passion is a powerful emotional connector that ties customers to a brand. Thirdly, brands can bring social proof to life by enabling shoppers to interact with the community.”
This AI-based yet human-centric solution allows brands to connect deeply and directly with shoppers through customers who frequently use and love their products. The goal is to support shopper decision-making through instant and genuine connections that consumers trust.
Who is the solution for? “The real-time exchange between like-minded people creates a strong connection with the brand,” Jutta says. “This pays into customer retention, sales conversion, basket size, brand perception, and loyalty. Therefore, our solution is for any brand that wants to excel in utilizing community dynamics efficiently throughout the customer journey.”
Jutta also explains how “straightforward” the implementation process is: “You can go live within 2-3 weeks of deciding to offer community advice. All you need to do is copy-paste a code snippet into your webpage or Google Tag Manager”, she says.
“Finding your community is very easy: it’s your longtime customers who already love your brand, use your products, and talk about you positively on social media. You will be surprised how many want to share their experience and knowledge.”
Jutta also discusses GUURU’s groundbreaking technology, SmartRouting, which helps connect advice-seeking shoppers with relevant community members based on language, topic, and availability, ensuring efficient and meaningful interactions that consistently deliver high NPS scores and responses within sixty seconds.
Looking ahead, Jutta speaks about GUURU’s latest service. Community Content. This feature automatically extracts the most valuable advice from real-time customer conversations, pulling it into relevant product pages for an effortless stream of recent and trusted community opinions.
The recognition from E-Commerce Germany News underscores our commitment to innovation and community-centric solutions in the eCommerce space. We invite you to read the full interview with Jutta Stienen to learn more about GUURU’s vision for the future of bringing real customer conversations to eCommerce.
If you want to learn more about our solution and how it can benefit your company, you can schedule a personal 1:1 session with Jutta Stienen by clicking here.
About Jutta
Jutta is Head of Marketing at GUURU and maintains regular contact with brands that successfully integrate their expert community into their online store. She is a passionate cyclist herself, and has discovered her love for bike-packing. While riding through countries, she meets many like-minded people along the way. Being a member of the cycling community, she experiences how the exchange of knowledge between peers occurs naturally, and she assists brands in effectively transferring this dynamic to their online shops.
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