


The Cycling World meets in Düsseldorf — see you there?
Passion in Action—Discover how top brands like CANYON, ROSE, and Lucky Bike tap into the expertise and enthusiasm of their customer communities in D2C.
Join us in Düsseldorf for exclusive insights into the power of live Community Advice.
#SharingPassion #CyclingCommunities
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Would you like to know how your brand can benefit from community-led advice in D2C?
👉 Then book your meeting with Chris now!
He shows you how you too can achieve strong results through community live conversations:
🚀 Improved customer engagement by 2.6x
🚀 Increase of the NPS by +10 points
🚀 Increase in sales conversion by up to 20%
There is also exciting news from us!
Many shoppers passively scroll through product pages. Customer-generated content (UGC) is invaluable as social proof – but not always easy to obtain. With GUURU’s Community Content, valuable, product-related opinions are extracted from live conversations between experts from the community and shoppers. And then automatically displayed on the relevant product page. How does this work? Chris will be happy to explain!
If you can’t make time for a meeting, don’t worry. Drop Chris an email chris@guuru.com to obtain our latest CANYON case study with valuable insights on how CANYON benefits from community live advice.
What top brands say about GUURU:


Jaclyn Mayer, Sr. Director Customer Experience, Canyon
“Guurus add a level of expertise that our own agents might not have. Given Guurus have hands on experience with our product, they are able to support our customer in a much more nuanced way.”
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Chris – Why I am a Canyon Guuru
“I’m able to share from a real life perspective, what my experience was and why I chose [a specific product] and very often at the conclusion of these conversations, I’ll hear responses like, thank you very much, I’m ready to go buy my next Canyon bike.”
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Feedback from online shopper after a live conversation with a Guuru
“Knowledgeable, direct, and very helpful and concise. I trust him.”


Tanja Brinckmann, Head of customer support, ROSE
“We were not surprised, but we were impressed by the enthusiasm of our community for our products and their well-placed, professional advice.”
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Maximilian – Why I am a ROSE Guuru
“I have always been drawn to the mountains, which is why in 2016, at the age of 13, I spontaneously rode my bike to the nearby Alps. Two years later, I started mountain biking, which I continue to pursue passionately to this day. In 2021, I tried bikepacking. With a tent and sleeping bag. I learned a tremendous amount! I love to share this hard-earned knowledge as a Guuru for ROSE Bikes with other people.”
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Feedback from online shopper after a live conversation with a Guuru
“Great advice from Maximilian. Very personal and yet super professional!”


Thomas Zengler, Head of Online Trade and Shipping, Lucky Bike
“Through expert product advice in real time, we elevate our service quality to the next level – even during high season. This helps us increase sales conversion and reduce the number of returns.”
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Josh – Why I am a Lucky Bike Guuru
“I am a passionate bike expert and mechanic. Proud owner of several bikes that are continually optimized with new parts. I enjoy sharing my knowledge about bikes and assisting with maintenance questions.”
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Feedback from online shopper after a live conversation with a Guuru
“Super nice! I like shopping at Lucky Bike.”