
Tonio Meier
CEO & Co-founder
GUURU Solutions
As large language models (LLMs) reshape how people discover products, brands face a growing challenge: losing traffic to AI Overviews and zero-click experiences. But even in this new search landscape, visibility is still possible – when brands leverage Community Content that real users loves and AI surfaces.
Join our Workshop at the SEARCH Summit: AI Eats Search – Keeping Your Brand Visible Through Community Content
“As the internet gets flooded with AI-generated sludge, people seek out for authentic content and real people to connect with.”, Tonio Meier
LLMs increasingly prioritize unique, experience-based content – not just specs or marketing copy. Shoppers today expect real answers, often phrased as specific, conversational questions. The brands that stay visible are those who deliver credible, structured, and human-authored insights.
In this session, we’ll explore how your brand community can become a powerful source of content that:
We’ll share tactical insights and live examples from customers – showing how Community Content drives performance across AI search, product discovery, and conversion.
Tonio Meier
CEO & Co-founder
GUURU Solutions
Jutta Stienen
VP Marketing
GUUURU Solutions