(0:38)
“WOW” moments in Online Stores
How conversations with Guurus elevate brand experiences
Inspire trust, brand affinity and confident purchases
We spoke with four passionate brand fans—Lesley, Chris, Bogdan, and Barbora—from around the world. They shared their journey to becoming Guurus, the joy of helping like-minded shoppers on their favorite brands’ online stores, memorable chats, and how Guuru conversations build trust, inspire confident purchases, and foster brand affinity.
“To be able to talk about skiing and ski equipment from anywhere where I could possibly be, is just quite a cool thing to do”, explains Atomic Guuru, Lesley.
Personal and authentic exchanges
“It feels very much like talking to a friend. When someone is reaching out, they’re thinking about this new bike or about the level of the bike,”explains Canyon Guuru, Chris.
“I’m able to share from a real life perspective, what my experience was and why I chose [a specific product] and very often at the conclusion of these conversations, I’ll hear responses like, thank you very much, I’m ready to go buy my next Canyon bike.”
Our Clients
Who are the Guurus?
Get to know four Guurus, who share their product expertise and enthusiasm with like-minded shoppers.
(0:38)
(0:47)
(0:47)
(0:57)
Strong, Authentic Brand Love
“I really fell in love with the sport and from that point, having ridden Canyon brand for several years, a brand fan could not be a more accurate description of not only my passion for the sport, but the brand."
Chris - Canyon fan & avid cyclist
“When someone asks me, ‘What skis should I choose?’ my first question is, ‘Okay, on which skis do you ski now?’ They’ll tell me the brand, and I’ll say, ‘Okay, let’s try this on Atomic.’”
Bogdan - skier & founder of Atomic's largest Facebook fan group
(0:59)
(1:45)
Empowered customers turn passion into purpose
(0:36)
(0:59)
(0:37)
What shoppers say after a Guuru chat
“It’s lovely to chat with someone who is friendly and knowledgeable. I was very surprised that I got to chat with a real person at 23:00… great service! Thank you Lesley”
“Great!! This feature is awesome.”
“Very competent and efficient: a big thank you!”
“Chris freakin' rocks. Cheers!! ”
“Very good person that provided me - high class knowledge ! Fast and efficient ! More than satisfied with the output of the conversation !”
“Fantastic support, deep knowledge, goes the extra mile, great support from Lesley, 10/10. Massive props, I wish everyone was like her. ”
“Chris freakin' rocks. Cheers!! ”
“Very good person that provided me - high class knowledge ! Fast and efficient ! More than satisfied with the output of the conversation !”
“Fantastic support, deep knowledge, goes the extra mile, great support from Lesley, 10/10. Massive props, I wish everyone was like her. ”
WOW moments: Guurus reflect on great chats
(0:38)
(0:57)
(0:37)
Corious?
Would you also like to find the fans in your community and let them share their knowledge and experience in your online store?
Talk to Jutta
