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The GUURU Blog

We talk about brand communities and AI-powered community-first technology in eCommerce

ISPO 2024: 6 Trends Redefining Sports eCommerce

20 Dec. | 08:55h |

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ISPO 2024: 6 Trends Redefining Sports eCommerce

Earlier this month, I had the incredible opportunity to join ISPO, the world’s leading sports industry expo, in Munich. With this year’s inspiring motto—Stay connected. Stay inspired. Love every contact—it’s no surprise that the event felt more like a vibrant, educational congress than ever before. Seasoned ISPO attendees even mentioned how the shift toward deeper learning and idea-sharing stood out this year. Here are six powerful trends I observed that are shaping the future of sports and eCommerce.

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Your customer community is a valuable resource. We talk to a brand Guuru about how customers support one another in modern-day customer service solutions. Read more...

GUURU raises CHF 2.7 million

The funding raised will be used to continue GUURU's international expansion and to further develop its proprietary algorithm-based matching technology. Read more...