Community Conversations. Live advice from real peers.
Connect shoppers with your community to answer questions and drive confident purchase decisions.
Trusted by
Embedded directly into the shopping journey.
Authentic peer-to-peer advice delivered seamlessly within your brand experience.
Real shoppers. Real trust.
"I am very excited. My first community chat. It couldn't be better."
"Super cool!!! It went really quickly. To the point, competent and super nice! A reason to come back again!"
"All uncertainties resolved, bike will be ordered. Thank you!"
"One of the most brilliant customer experiences I've ever had. Lesley was just great and really helped me choose my skis!"
"I am totally thrilled. Before, I wasted ages with AI-supported searches and in the end Mathias helped me a lot. Now I can finally buy my first bike with peace of mind - the Grail CF SLX. :) Thank you very much!"
"More great help, chats like these are worth gold... it's what makes a retailer great!"
"Super helpful, answered all my questions, made it easy to ask simple yet "dumb" questions without feeling judged. Thank you so much for helping me decide on my very FIRST brand new, set of skis vs second hand skis :)"
"The advice on buying a new saddle was very good. I felt completely overwhelmed when choosing without support. Thank you 🤩"
"Top advice in a short time, and the feeling of being taken seriously - a conversation at eye level. Highly recommended, would gladly chat again!"
"This expert advice is a very good idea, even in the evenings, I have already used it several times!"
"Always nice to chat with a human advisor rather than a virtual advisor. Sebastien was super competent and friendly. Keep up the good work!"
"Very good advice, friendly and helpful! An alternative was also offered! I am super happy! THANK YOU"
"Very helpful and quick, I don't know anything about technology. That was a great help. Thank you very much!"
"The guy is a legend! His wife doesn't need Google, he simply knows everything."
"Nice and quick advice, simple and uncomplicated and better than the colleagues from Bauhaus :D Thank you!"
"Perfect answers. I am thrilled and will now buy the bike."
"There's not much to say ^^ great team, great employees and simply good advice :-)"
"A great chat with Senta! Informative, responsive to questions, very friendly and prompt answers. It couldn't be better! Great! Thank you very much!"
"One of the most brilliant customer experiences I've ever had. Lesley was just great and really helped me choose my skis!"
"I am totally thrilled. Before, I wasted ages with AI-supported searches and in the end Mathias helped me a lot. Now I can finally buy my first bike with peace of mind - the Grail CF SLX. :) Thank you very much!"
"More great help, chats like these are worth gold... it's what makes a retailer great!"
"Super helpful, answered all my questions, made it easy to ask simple yet "dumb" questions without feeling judged. Thank you so much for helping me decide on my very FIRST brand new, set of skis vs second hand skis :)"
"The advice on buying a new saddle was very good. I felt completely overwhelmed when choosing without support. Thank you 🤩"
"Top advice in a short time, and the feeling of being taken seriously - a conversation at eye level. Highly recommended, would gladly chat again!"
"This expert advice is a very good idea, even in the evenings, I have already used it several times!"
"Always nice to chat with a human advisor rather than a virtual advisor. Sebastien was super competent and friendly. Keep up the good work!"
"Very good advice, friendly and helpful! An alternative was also offered! I am super happy! THANK YOU"
How it works
A solution designed to make it simple.
2. Enable conversations
3. Publish content
4. Track impact
Organic Content Engine
Every conversation becomes valuable content
Unlike traditional support chats, GUURU conversations create structured, reusable product knowledge that continuously improves discoverability, trust, and conversion. Every exchange doesn’t just help one shopper- it creates value for the next.
Community Builder
Build your own community of experts
Invite your best customers to share their experiences and power real conversations. With simple onboarding tools - like ready-to-use invitations, landing pages, and engagement touchpoints - you can easily activate your community and turn loyal customers into active contributors who help other shoppers make confident decisions.
Partner Portal
Real insights from every conversation
Track how conversations impact engagement, confidence, and conversion. Get real-time insights into what shoppers ask, what resonates, and how your community helps move them from questions to purchase. Dive deeper into metrics like basket value, conversion rates, response times, and satisfaction, along with detailed insights into your community members and conversations, to continuously refine your store experience.
Do you want to integrate with your existing toolset?
We bring the authenticity of human connection to every customer touchpoint. Our solution works seamlessly with your existing systems—from CRM to social media tools—so you can extend real community conversations across your entire experience. Reach out to learn more.
Interested in using AI for answers?
At our core is a passion for making genuine human advice simple and scalable. Integrate automated, AI-generated answers while still delivering a truly human experience—we’ll show you how our built-in bots seamlessly combine the power of your community with automation.
Brands building trust through authentic conversations
Benedikt Böhm General Manager
"GUURU is not just a technical solution - it’s a channel where our athletes share their passion, insight and advice. This creates a truly authentic brand experience. I am absolutely thrilled with GUURU and our Guurus."
Stephan Buschmann Director Customer Service
"GUURU has transformed the way we connect with our customers. Our Guurus bring real expertise because they use the products firsthand, making their advice authentic and impactful. Customers love these genuine insights. GUURU is a must-have for any brand looking to create authentic shopping experiences."
Jaclyn Mayer Sr. Director Customer Experience
"Guurus add a level of expertise our own agents might not have. Their hands-on experience allows them to support customers in a much more nuanced way."
Stefan Lettner Global Head of eCommerce
"When purchasing skis, customers expect individualized advice that addresses their personal needs. Skiing encompasses numerous nuances and evokes strong emotions—something AI cannot fully comprehend. This is why our customers appreciate chatting with the community. The exceptionally positive feedback confirms that we are on the right path with GUURU."
Sergej Kosyrev Head of E-Commerce & Online Marketing
"By providing expert product advice in real time, we take our service quality to the next level - even in peak seasons - boosting conversion and reducing returns."
Are your shoppers getting the answers they need?
We’ll assess your product pages and show how connecting shoppers with your community can answer questions, build trust, and increase conversion..
Get a Free Assessment