Community Content. Trusted by people, surfaced by LLMs.

Authentic content that boosts SEO, AIO, and shopper trust.

Opinions from real conversations, directly on your product pages.

Your most knowledgeable and experienced users already know how to guide others. GUURU helps you find and foster this community, then turns their advice into authentic, high-trust content. The result? Content indexed by search, discoverable by AI, and embedded right where buying decisions happen.

Key Highlights:

Named, community-authored insights
Tools to identify and activate your top advisors
AI-powered extraction, formatting, and daily delivery
Structured for SEO and AIO visibility
Seamlessly embedded on your PDPs

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Why It Works

Trust + Visibility: the new growth formula

✔ AI Looks for Real People. Large language models favor content authored by humans with names, expertise, and context.

✔ ️Synthetic Content Lacks Visibility. LLMs prioritize human-authored, experience-rich content. Brands relying only on automated content will fade from discovery.

✔ Shoppers Trust Peer Advice Real quotes from experienced users on actual use cases build confidence faster than generic reviews.

✔ ️Daily Fresh, Ongoing Impact. Each published insight drives long-tail SEO and becomes a knowledge asset AI can reference.

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How It Appears on Your Site

Authentic peer insights – right where they matter most.

Your AI-Search Advantage

Human Voices, Structured for AI.

Community Content seamlessly brings trusted product opinions from real customer conversations straight onto your product pages. Powered by AI, it automatically identifies valuable content every day and keeps your pages relevant and engaging.

Embedded in HTML or structured schema
Authored by real individuals = stronger E-E-A-T
Human-authored context favored over synthetic copy
Indexed, quotable, and AI-discoverable

How it works

Built for scale. Simple to activate.

1. Invite

Bring together your most passionate users into a private community - the ones already helping others.

2. Generate

Let conversations flow. GUURU turns real peer advice into ready-to-publish content, automatically.

3. Embed

Display authentic insights directly on your PDPs using our widget or API - where they drive trust and action.

Chosen by Brands Who Turn Community into Impact

Tobias MusofiManaging Director

"Through GUURU, our customers receive personal advice from real experts, and at the same time, this results in content that makes us easier to find online. Especially in AI search results, we notice that we have become more visible in many areas than before."

Falko BorkhartManaging Director

"While many are still discussing how to achieve visibility in AI-powered search engines such as Google, Chat GPT, or Perplexity, we are already relying on a solution that works: community content from GUURU."

Benedikt BöhmGeneral Manager

"I am thrilled with our Guuru community of mountaineers! At Dynafit live our ethos: by athletes, for athletes. GUURU is not just a technical solution to optimize online shopping conversions; it's also a place where Dynafit athletes share their passion and insight with others for the ultimate brand experience."

Stephan BuschmannDirector Customer Service

"The Community Advice Solution from GUURU has transformed the way we connect with our customers! Our Guurus bring real expertise because they use the products firsthand, making their advice both authentic and impactful. Customers love these genuine insights. The GUURU Community Solution is a must-have for any brand looking to create authentic shopping experiences in their online store with their most passionate fans."

Jaclyn MayerSr. Director Customer Experience

"Guurus add a level of expertise that our own agents might not have. Given Guurus have hands on experience with our product, they are able to support our customer in a much more nuanced way."

Stefan LettnerGlobal Head of eCommerce

"When buying skis, customers want highly personalized recommendations tailored to their needs. Skiing is full of nuance and emotion, things AI can’t fully grasp. That’s why our community’s genuine, human insights matter, and our customers’ great feedback shows we’re on the right track with GUURU."

Hanna BrodbekHead of Digital Sales & Omnichannel

"With GUURU, we can transfer the customer experience that our customers are familiar with from stationary retail to our online store. It is important to us that our customers receive expert advice from knowledgeable people. GUURU's Community Advice Solution enables us to integrate specialist retailers into the online advice process and support our customers in real time in selecting the right STIHL products."

Celine BauernfreundSEO Contentmanager

"With GUURU's Community Advice solution, we connect our online customers with experienced hobby craftsmen directly in the online store - for authentic advice 24 hours a day. At the same time, the Community Content feature creates new user-generated content every day, which enhances our product pages and boosts SEO."

Joachim SaikoGeneral Manager

"Since I’ve been working at bike-angebot.de, I’ve been missing exactly that in sales. Emotions in shopping have also been the key to success in my own bicycle shop for 20 years. With the GUURU community, we achieve just that, we awaken emotions in our customers. They are not advised by salespeople of our company, but by like-minded, bike-crazy fans. You can feel it in every chat and conversation. For me, GUURU is the emotion in online retail and a key to success!"

Sergej KosyrevHead of E-Commerce & Online Marketing

"By providing expert product advice in real-time, we take our service quality to the next level— even during the peak seasons. This enables us to boost sales conversion and lower the number of returns."

Sven HabenichtTeamlead Customer Service

"With GUURU’s Expert Community solution, our customers have the option of product consultation outside of service hours including Sundays and public holidays. Obviously, this reflects in a high-level of customer satisfaction."

Community Opinions

We are connecting online shoppers with passionate customers. I am at your service to answer all things about the solution.

Scale Human Content. Win the AI Game

"It’s kind of logical that authentic human content is the best solution to win the SEO + AIO game, but most brands don’t think it can be added at scale. With GUURU it can - and that’s exactly why AI loves it. LLMs already prefer Reddit- or Quora-style voices, and now we’re bringing that same authenticity directly to brand’s product pages."

1 months ago

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Helpful?

I‘m a passionate cyclist and exchanging between like-minded people within the cycling community is very intuitive for me. As Head of marketing for GUURU I‘m excited to bring this option online.

AI doesn’t trust AI. Humans win — at scale with GUURU

"Most brands are filling PDPs with AI-written copy. The irony is that AI itself doesn’t trust AI - it cites human, Reddit-like answers instead. With Community Content we scale that human voice at the product level, turning authenticity into a real SEO and AI advantage."

3 months ago

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Helpful?

Having worked at GUURU for more than 3 years, I know the entire platform like the back of my hand.

Answering What Shoppers Actually Ask

"Unlike traditional reviews, GUURU content captures the actual buying questions customers ask - and answers them right on the spot."

3 months ago

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Helpful?

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Who is our Expert Community?

Our own community are active Guurus for a partnering brand and our own team, happy to share stories and experience how to use the platform best!

20 Experts

⭐ 4.6 ⌀ Rating

Community Conversations

Community Content

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EBOOKS & WHITEPAPERS

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Guuru ZONE

Community Content. Trusted by people, surfaced by LLMs.

Authentic content that boosts SEO, AIO, and shopper trust.

Opinions from real conversations, directly on your product pages.

Why It Works

Trust + Visibility: the new growth formula

Trusted by

How It Appears on Your Site

Authentic peer insights – right where they matter most.

Your AI-Search Advantage

Human Voices, Structured for AI.

How it works

Built for scale. Simple to activate.

1. Invite

2. Generate

3. Embed

Chosen by Brands Who Turn Community into Impact

Community Opinions

Curious?