Who are the experts in your community?
Who are the experts in your community?
Brand advocates, product users & fans–the true experts of your products
Your community of experts is right under your nose.
It’s the long-term customers – who love and use your products often – who know your products best.
The experts in your community love to share their passion and their first-hand experience with others, often already doing so.
Passionate customers make all the difference
Your community of experts is your CX super power, because 88% of consumers trust peer recommendations above all other forms of marketing messaging.
Authentic
Knowledgeable
Let shoppers experience your brand
Customers who are emotionally connected to a brand have a 3 x higher lifetime value.
With our community-powered technology you can connect your shoppers to the most passionate customers from your community, directly on your online store.
Connect shoppers to experts at any time, in real-time.
Learn more about our Community Advice Solution >
Dynafit customer
"Superb advice, friendly and helpful! An alternative was also offered! I am super satisfied! THANK YOU Sandra and the Dynafit team."
Atomic customer
"One of the most brilliant customer experiences I have ever had. Leslie was just amazing in helping me choose my skis. Professional with capital P! Hats off!!!"
Canyon customer
"Perfect answers. I am thrilled and will buy the bike now. :D"
iFolor customer
"Super! You can tell straight away that there's no robot behind it, which I really appreciate. Thanks for the recommendation!"
Lucky Bike customer
"Fantastic!!! That went really quick. To-the-point, competent and super nice! A reason to come back again."
Freitag customer
"Raphael was super helpful. He even took photos of both bags with a tennis racket in them to showcase each bag's size. Thank you very much!"
ROSE customer
"Really, I've never had better advice. Thank you so much for your help! :)"
Salewa customer
"It was a real pleasure how Tanja helped me and advised me on my choice of shoes - very helpful!"
Salt customer
"A super nice guy - efficient and he definitely knows what he's talking about! :)"
Canyon customer
"I am totally thrilled. Previously I wasted my time forever with AI-supported searches and in the end Mathias helped me a lot. I can now finally buy my first bike with a clear conscience - the Grail CF SLX. :) Thank you very much."
MySwitzerland visitor
"A quick, helpful response from Natalie!! 10/10"
Lucky Bike customer
"Simple answers, clear and straight to-the-point - not as complicated as the threads in some MTB forums that one reads. These forums can be confusing for a novice. Thank you!"
Easily onboard your own Guuru community.
Invite
Test
Insights & interaction
FAQ
What's the effort and how long does it take to go live?
It typically takes 3 weeks in total from engaging your brand community to let them share product advice with consumers.
Implementing the community loader into your eStore only requires a few minutes and no additional maintenance.
Depending if you already have a community relation or not, building a pool of experts may take up to 2 weeks.
Book a consultation call to get a tailored estimate on your timeline.
How to make sure all Guurus are knowledgable?
While you define what level of expertise the Guurus of your community should bring along, you don’t need to worry about the answer quality.
Our AI-based algorithm evaluates each conversation and favours Guurus who have high scoring results in answer quality, topic knowledge, friendliness tone of voice, speed of answer and how helpful their advice was perceived.
You can get real-time insights through the dashboard at any time.
How do we ensure high-quality answers?
The SmartRouting engine recognises all incoming inquiries and routes them to the best-suited expert of the community.
How are experts of the community incentivised?
Guurus enjoy sharing their passion for the products, services or brands they’re passionate about. Guurus can also choose when they want to accept incoming requests via the GUURU app.
They get incentivised for the time they take to offer support-seeking consumers helpful advice in a fast, authentic way.
Our customers incentivise their Guurus for every high-quality chat using reward programs or monetary compensation.
By using the experts of your community you can build fully scalable product advice that is authentic, passionate, available 24/7 and instantly accessible.
Why are Guuru response times so fast?
The average response time for a Guuru is under 60 seconds. Why? Our algorithm automatically routes incoming inquiries to Guurus who are online and who consistently offer fast responses.
The algorithm also downgrades Guurus with slow response times, ensuring fast Guurus, with helpful answers and good chat ratings, get the majority of incoming requests.
What are the legalities of using Guurus?
Once qualified as a Guuru, he or she agrees to the terms and conditions of offering customer advice, your company is not legally responsible for the advice the Guuru offers your customer.
You can, however, view and manage all chats from your Partner portal.