Who are the experts in your community?
Who are the experts in your community?
Brand advocates, passionate customers & fans – your true brand experts
Your community of experts is right under your nose.
It’s the long-term customers – who love and use your brand – who know you best.
The experts in your community love to share their passion and their first-hand experience with others, often already doing so.
Dynafit customer
"Superb advice, friendly and helpful! An alternative was also offered! I am super satisfied! THANK YOU Sandra and the Dynafit team."
Atomic customer
"One of the most brilliant customer experiences I have ever had. Leslie was just amazing in helping me choose my skis. Professional with capital P! Hats off!!!"
Canyon customer
"Perfect answers. I am thrilled and will buy the bike now. :D"
iFolor customer
"Super! You can tell straight away that there's no robot behind it, which I really appreciate. Thanks for the recommendation!"
Lucky Bike customer
"Fantastic!!! That went really quick. To-the-point, competent and super nice! A reason to come back again."
Freitag customer
"Raphael was super helpful. He even took photos of both bags with a tennis racket in them to showcase each bag's size. Thank you very much!"
ROSE customer
"Really, I've never had better advice. Thank you so much for your help! :)"
Salewa customer
"It was a real pleasure how Tanja helped me and advised me on my choice of shoes - very helpful!"
Salt customer
"A super nice guy - efficient and he definitely knows what he's talking about! :)"
Canyon customer
"I am totally thrilled. Previously I wasted my time forever with AI-supported searches and in the end Mathias helped me a lot. I can now finally buy my first bike with a clear conscience - the Grail CF SLX. :) Thank you very much."
MySwitzerland visitor
"A quick, helpful response from Natalie!! 10/10"
Lucky Bike customer
"Simple answers, clear and straight to-the-point - not as complicated as the threads in some MTB forums that one reads. These forums can be confusing for a novice. Thank you!"
Passionate customers make all the difference
Your community of experts is your CX super power, because 88% of consumers trust peer recommendations above all other forms of marketing messaging.
Authentic
Knowledgeable
Let shoppers experience your brand
Customers who are emotionally connected to a brand have a 3 x higher lifetime value.
With our community-powered technology you can connect your shoppers to the most passionate customers from your community, directly on your online store.
Connect shoppers to experts at any time, in real-time.
Learn more about our Community Advice Solution >
Easily onboard your own Guuru community
Invite
Test
Insights & interaction
FAQ
What's the effort and how long does it take to go live?
It typically takes 3 weeks to a few months in total, from building and engaging your brand community to activating the Community Advice chat on your online store. Activating the chat only takes a few minutes and requires no additional maintenance. For a tailored estimate, book a consultation call.
How to make sure all Guurus are knowledgable?
You define the level of expertise your Guurus bring to the table using your Community Advice test. Additionally, our AI-based algorithm ensures that every shopper is connected to a Guurus who offers instant, relevant and high-quality advice.
The proof is in the high average customer satisfaction and Net Promoter Scores that community conversations get on average. On average, Guurus respond in less than 60 seconds too. You can take a look at industry-specific KPIs.
You can always get real-time insights into your Guuru’s answer quality on the Partner Portal’s Dashboard at any time.
How do we ensure high-quality answers?
The tech underpinning our Community Advice Solution, called SmartRouting, recognises all incoming inquiries and instantly routes each question to a instantly-available Guuru with relevant advice.
To add, modern-day shoppers have very high expectations. To them, high-quality answers implies instant, relevant and informative answers from someone they can trust and interact with if they want to ask follow-up questions.
They want answers that help them judge whether a product would fit their preferences and needs. That’s why Community Advice from real customers is inherently one step above many others advice-solutions.
How are experts of the community incentivised?
Guurus are rewarded for the time they take to offer support-seeking consumers helpful advice. Our customers incentivise their Guurus using either reward programs or monetary compensation.
Additionally, Guurus enjoy sharing their experience with likeminded people; they are the most passionate and experienced people within your brand community.
Why are Guuru response times so fast?
The average response time for a Guuru is under 60 seconds. We have fine tuned our algorithm to route incoming questions automatically to Guurus who are instantly available with relevant answers.
What are the legalities of using Guurus?
Once qualified, Guurus agree to the terms and conditions of offering customers advice. Legally, Guurus are considered freelancers and your company is not legally responsible for the advice the Guuru offers your customers.
You can always view and manage all community conversations from the Partner Portal.