The GUURU Blog

We talk about brand communities and AI-powered community-first technology in eCommerce

20 Dec. | 08:55h |

ISPO 2024: 6 Trends Redefining Sports eCommerce

Earlier this month, I had the incredible opportunity to join ISPO, the world’s leading sports industry expo, in Munich. With this year’s inspiring motto—Stay connected. Stay inspired. Love every contact—it’s no surprise that the event felt more like a vibrant, educational congress than ever before. Seasoned ISPO attendees even mentioned how the shift toward deeper learning and idea-sharing stood out this year. Here are six powerful trends I observed that are shaping the future of sports and eCommerce.

User-Generated Content in eCommerce: Navigating AI, Trust and eCommerce Success

Customers trust each other more than brands - and that’s not changing any time soon. However, what user-generated content (UGC) looks like today, and how brands leverage it in eCommerce, has evolved a lot over the last few years. AI is now widespread in content generation, including user-generated content; fake reviews have created concerns about the credibility of UGC; and shifting consumer needs have led brands to rethink their content strategies. In this article, we look at an up-to-date overview of UGC and how it’s best used in eCommerce in 2024 to build trust and boost purchasing confidence. Read more...

Community Content: The Most Trusted Form of User-Generated Content

Brands need to be strategic in using AI to foster trust and brand affiliation. Making sure human connection is at the forefront of your brand isn’t just a way to stand out among synthetic or untrustworthy content, but it’s the easiest way to highlight your brand’s unique qualities and strengths. I’m thrilled that we’ve discovered an approach to UGC that amplifies both trust and connectedness. Read more...

Transforming live customer conversations into powerful UGC

User-Generated Content (UGC) is non-negotiable in online retail simply because customer opinions play such a crucial role in customers’ purchasing decisions. In this post, I’ll guide you through the importance of UGC, highlight some tough challenges many of our eCommerce clients face, and share a powerful strategy to consistently obtain recent, relevant, and high-quality UGC without a huge effort. Read more...

Community Content: 4 Questions for our Product Team

Matthias and Rafa, you’ve been working on a very exciting new project. Can you summarize it in one sentence? Matthias: The project is about empowering brands to display rich and authentic opinions from their community on product pages at scale. What started as a project has evolved into a solution – Community Content. Read more...

After the Awards: E-Commerce Germany Talks to GUURU’s Head of Marketing, Jutta Stienen

Earlier this year, GUURU won the Best Communication & Engagement Solution at the E-commerce Germany Awards 2024. We are thrilled to present an insightful interview by E-Commerce Germany News with Jutta Stienen, our Head of Marketing, about our award-winning solution and the concept behind our community-powered tech. Read more...

4 Myths about Online Community Building (and What Works Better)

When I speak about community building with Heads of E-Commerce, Heads of Digital, or C-Level executives at eCommerce events, I often find a wide variation in understanding of the term. While most recognize the importance of their brand community and aim to nurture their loyal customer base, I observe that many great brands miss opportunities for authentic engagement that cultivates emotional customer relationships due to their limited perspectives on community building. Read more...

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