The GUURU Blog

We talk about brand communities and AI-powered community-first technology in eCommerce

9 Feb. | 08:42h |

How Polo Motorrad Is Powering Product Discovery in AI with Community Content

Polo Motorrad saw a 217% AI visibility lift with GUURU’s community content—proving peer-authored advice drives trust and discovery at scale.

Authentic UGC 2025: The SEO Edge for D2C Brands

Why Genuine UGC is the SEO Differentiator for D2C Brands in 2025. What a year it’s been for UGC and SEO. AI-generated content is everywhere, and content saturation has hit an all-time high. Marketers and UX teams are in a constant battle to cut through the noise. But here’s the reality: eCommerce trust isn’t built through polished marketing anymore—it’s earned through real customer voices. Nearly 2/3rds of consumers consider UGC critical to their shopping experience. Read more...

ISPO 2024: 6 Trends Redefining Sports eCommerce

Earlier this month, I had the incredible opportunity to join ISPO, the world’s leading sports industry expo, in Munich. With this year’s inspiring motto—Stay connected. Stay inspired. Love every contact—it’s no surprise that the event felt more like a vibrant, educational congress than ever before. Seasoned ISPO attendees even mentioned how the shift toward deeper learning and idea-sharing stood out this year. Here are six powerful trends I observed that are shaping the future of sports and eCommerce. Read more...

#2: Genuine Networking with Heart

User-Generated Content in eCommerce: Navigating AI, Trust and eCommerce Success

Customers trust each other more than brands - and that’s not changing any time soon. However, what user-generated content (UGC) looks like today, and how brands leverage it in eCommerce, has evolved a lot over the last few years. AI is now widespread in content generation, including user-generated content; fake reviews have created concerns about the credibility of UGC; and shifting consumer needs have led brands to rethink their content strategies. In this article, we look at an up-to-date overview of UGC and how it’s best used in eCommerce in 2024 to build trust and boost purchasing confidence. Read more...

Community Content: The Most Trusted Form of User-Generated Content

Brands need to be strategic in using AI to foster trust and brand affiliation. Making sure human connection is at the forefront of your brand isn’t just a way to stand out among synthetic or untrustworthy content, but it’s the easiest way to highlight your brand’s unique qualities and strengths. I’m thrilled that we’ve discovered an approach to UGC that amplifies both trust and connectedness. Read more...

Transforming live customer conversations into powerful UGC

User-Generated Content (UGC) is non-negotiable in online retail simply because customer opinions play such a crucial role in customers’ purchasing decisions. In this post, I’ll guide you through the importance of UGC, highlight some tough challenges many of our eCommerce clients face, and share a powerful strategy to consistently obtain recent, relevant, and high-quality UGC without a huge effort. Read more...

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