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The GUURU Blog

We talk about brand communities and AI-powered community-first technology in eCommerce

What Is Generative Engine Optimization and What Content Will Give You an Edge?
1 Oct. | 11:27h |
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What Is Generative Engine Optimization and What Content Will Give You an Edge?

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Community Content: The Most Trusted Form of User-Generated Content

13 Aug. | Read more...

Community Content: The Most Trusted Form of User-Generated Content

Brands need to be strategic in using AI to foster trust and brand affiliation. Making sure human connection is at the forefront of your brand isn’t just a way to stand out among synthetic or untrustworthy content, but it’s the easiest way to highlight your brand’s unique qualities and strengths. I’m thrilled that we’ve discovered an approach to UGC that amplifies both trust and connectedness. Read more...

Transforming live customer conversations into powerful UGC

7 Aug. | Read more...

Transforming live customer conversations into powerful UGC

User-Generated Content (UGC) is non-negotiable in online retail simply because customer opinions play such a crucial role in customers’ purchasing decisions. In this post, I’ll guide you through the importance of UGC, highlight some tough challenges many of our eCommerce clients face, and share a powerful strategy to consistently obtain recent, relevant, and high-quality UGC without a huge effort. Read more...

#1: A High-Energy Launch

5 Aug. | Read more...

#1: A High-Energy Launch

At our #1 D2C Community Circle, D2C brands and industry experts came together for the Gipfel Granfondo in Bad Zurzach — in collaboration with professional cyclist Silvan Dillier. The focus was on deep exchange, community building, and practical strategies for sustainable brand growth. The event provided genuine insights, best practices, and fresh inspiration for D2C success. Read more...

Community Content: 4 Questions for our Product Team

30 Jul. | Read more...

Community Content: 4 Questions for our Product Team

Matthias and Rafa, you’ve been working on a very exciting new project. Can you summarize it in one sentence? Matthias: The project is about empowering brands to display rich and authentic opinions from their community on product pages at scale. What started as a project has evolved into a solution – Community Content. Read more...

After the Awards: E-Commerce Germany Talks to GUURU’s Head of Marketing, Jutta Stienen

14 Jul. | Read more...

After the Awards: E-Commerce Germany Talks to GUURU’s Head of Marketing, Jutta Stienen

Earlier this year, GUURU won the Best Communication & Engagement Solution at the E-commerce Germany Awards 2024. We are thrilled to present an insightful interview by E-Commerce Germany News with Jutta Stienen, our Head of Marketing, about our award-winning solution and the concept behind our community-powered tech. Read more...

4 Myths about Online Community Building (and What Works Better)

25 Jun. | Read more...

4 Myths about Online Community Building (and What Works Better)

When I speak about community building with Heads of E-Commerce, Heads of Digital, or C-Level executives at eCommerce events, I often find a wide variation in understanding of the term. While most recognize the importance of their brand community and aim to nurture their loyal customer base, I observe that many great brands miss opportunities for authentic engagement that cultivates emotional customer relationships due to their limited perspectives on community building. Read more...

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