Connecting shoppers with passionate customers
“One of the most brilliant customer experiences I have ever had.”
I have been an enthusiastic skier for over 45 years. I've been carving
I have been an enthusiastic skier for over 45 years. I’ve been carving slopes on Atomic skis for almost 30 years, equipment included! I am the founder of the Facebook group “Atomic Ski Fans”! As a Guuru, I share my passion for skiing and Atomic with great passion. I’m just happy to help! #weareskiing
Bogdan
Jack Wolfskin has been with me my whole life...
The love for nature, its wilderness, and perfection make life colorful! Jack Wolfskin has been with me my whole life; I’d be happy to help you choose the perfect gear. Go Mountains!
Tjorven
Hello! I have been gardening on 100 square meters for 5
Hello! I have been gardening on 100 square meters for 5 years with the aim of getting the most out of it. Since, it has become a delicious picking and snacking garden full of vegetables, fruit and flowers. It includes spaces for kids and spaces to relax in. I would be love to pass down this knowledge.
Marijtje
Canyon bikes for as long as I can remember. At the moment I'm mainly riding gravel bikes. I'm looking forward to sharing my knowledge with you! Ride on!
Canyon bikes for as long as I can remember. At the moment I’m mainly riding gravel bikes. I’m looking forward to sharing my knowledge with you! Ride on!
Lucas
Hey, I'm Tim and I'm looking forward to your questions! I have known fraenk since the offer was made and have been enthusiastic about the concept ever since. If I don't know the answer to a question right away, I'll be happy to find out for you.
Hey, I’m Tim and I’m looking forward to your questions! I have known fraenk since the offer was made and have been enthusiastic about the concept ever since. If I don’t know the answer to a question right away, I’ll be happy to find out for you.
Tim
I bought my first bag over 20 years ago. To this day I can't
I bought my first bag over 20 years ago. To this day I can’t get out of a FREITAG store until I’ve looked through everything – always looking for special tarpaulins. Fun fact: I don’t own a black bag.
Nadine
I'm crazy about sports, especially ice hockey. I also think Sky Sport's
I’m crazy about sports, especially ice hockey. I also think Sky Sport’s general offering is great with baseball, NHL, National League, Premiere League, etc. I’d be happy to help if you have any problems or if you need help to find the right subscription.
Patrick
Because of my passion for trail running and ski mountaineering, I became
I first learnt about Dynafit thanks to my passion for trail running and ski mountaineering. Today I am proud to share my experiences with other sports-loving customers online and I am happy to give product advice.
Steffen
I am passionate about technology and love helping people.
I am passionate about technology and I love helping people. It makes me happy to support Salt Home’s customer support and to find the right solution for you 🙂
Lennart
Since 2014, I've been an enthusiastic mechanic and dealer of Stihl products, including small appliances.
I’ve been an enthusiastic dealer and mechanic on Stihl and other small appliances.
Micha
Enthusiastic biker and mechanic with RR, Gravel and MTB and has been a
Enthusiastic biker and mechanic with RR, Gravel and MTB and I’ve been a Lucky Bike customer for years. I’d gladly share my experience with you.
Martin
I'm happy to support you as a guuru and I'm particularly familiar
I’m happy to support you as a Guuru and I’m particularly familiar with all sorts of materials in the DIY area, but also which machines from which manufacturers are good and which ones not. I would be happy to help you.
Bryan
I've been hiking in the mountains all my life. I am also a runner
I’ve been hiking in the mountains all my life. I am also a runner and trail runner. You can find me on 4000m peaks in Europe. I am also a paraglider and paramotor pilot, a racing cyclist and an indoor climber.
Martin
As a Billbee Guuru, I have deep expertise in Billbee, which I am happy to
As a Billbee Guuru, I have deep expertise in Billbee, which I’d gladly share to help others optimize their eCommerce processes more successfully.
Christian
Road bike, gravel bike, mountain bike and sometimes just trekking bike enthusiast with
Road bike, gravel bike, mountain bike – and sometimes just trekking bike – enthusiast who’s very passionate about triathlon. I explore the world on two wheels; always looking for the next challenge, whether it’s on asphalt, gravel or trail.
Domenico
Thoroughbred IT expert with a passion for smart home. I'm happy to
Thoroughbred IT expert with a passion for a smart home. I’d be happy to help you with any questions you may have about computers and smartphones. I also try to find the best solution for all other questions.
Noel
As an enthusiastic road and gravel bike rider with a passion for cycling technology, I like to be up to date and enjoy talking about cycling.
As an enthusiastic road and gravel bike rider with a passion for cycling technology, I like to be up to date and enjoy talking about cycling.
Benni
“88% of consumers trust peer recommendations above all other forms of marketing messaging.”
Nielsen, Trust Survey 2021
People don’t buy products, they buy stories and emotions
Customers who are emotionally connected to a brand have a three times higher lifetime value. With our Community Advice Solution, you offer unique, personalized shopping experiences and foster authentic brand affinity. Let online shoppers connect with passionate customers who share genuine product expertise and love for your brand through live conversations.
Create a brand experience your customers deserve.
Inspirational opinions from like-minded people
Your shoppers deserve reliable UGC and authentic product insights. Our Community Content extracts the best opinions from live conversations between your community and your shoppers and displays them on the relevant product pages for all online store visitors to read.
Showcase meaningful opinions shoppers can connect with—inspirational content from trusted, like-minded people who actually use and love your products.
Feedback following Community Conversations
“I am very excited. My first community chat. It couldn't be better.”
Feedback given to
Domenico
“Perfect help and super fast. Precise instructions on what to do. Simply perfect. Thank you!”
Feedback given to
Christian
“Super cool!!! It went really quickly. To the point, competent and super nice! A reason to come back again!”
Feedback given to
Steff
“One of the most brilliant customer experiences I've ever had. Lesley was just great and really helped me choose my skis!”
Feedback given to
Lesley
“I am totally thrilled. Before, I wasted ages with AI-supported searches and in the end Mathias helped me a lot. Now I can finally buy my first bike with peace of mind - the Grail CF SLX. :) Thank you very much!”
Feedback given to
Mathias
“Another great help, such chats are worthy as gold... that's what makes a good retailer!”
Feedback given to
Andreas
“Very nice and competent. Helped me a lot and also works with screenshots that helped me quickly. :)”
Feedback given to
Jörg
“Benny was very helpful and explained my question in great detail. High praise!!! Thank you, I'm booking now ; )”
Feedback given to
Benny
“Top advice in a short time, and the feeling of being taken seriously / conversation at eye level. Highly recommended, gladly again!”
Feedback given to
Marcus
“Advice on buying a new saddle was very good. I felt completely overwhelmed when choosing without support. Thank you 🤩”
Feedback given to
David
“Everything perfect and great that you also offer the service late in the evening on Sunday! :)”
Feedback given to
Karl
“Very good advice, friendly and helpful! An alternative was also offered! I am super happy! THANK YOU”
Feedback given to
Sandra
“Very helpful and quick, I don't know anything about technology. That was a great help. Thank you very much!”
Feedback given to
Jane
“The guy is a legend! His wife doesn't need Google, he simply knows everything.”
Feedback given to
Domenico
“Nice and quick advice, simple and uncomplicated and better than the colleagues from Bauhaus :D Thank you!”
Feedback given to
Marcus
“Perfect answers. I am thrilled and will now buy the bike.”
Feedback given to
Mathias
“There's not much to say ^^ great team, great employees and simply good advice :-)”
Feedback given to
Bryan
“A great chat with Senta! Informative, responsive to questions, very friendly and prompt answers. It couldn't be better! Great! Thank you very much!”
Feedback given to
Senta
“I am very excited. My first community chat. It couldn't be better.”
Feedback given to
Domenico
“Perfect help and super fast. Precise instructions on what to do. Simply perfect. Thank you!”
Feedback given to
Christian
“Super cool!!! It went really quickly. To the point, competent and super nice! A reason to come back again!”
Feedback given to
Steff
“One of the most brilliant customer experiences I've ever had. Lesley was just great and really helped me choose my skis!”
Feedback given to
Lesley
“I am totally thrilled. Before, I wasted ages with AI-supported searches and in the end Mathias helped me a lot. Now I can finally buy my first bike with peace of mind - the Grail CF SLX. :) Thank you very much!”
Feedback given to
Mathias
“Another great help, such chats are worthy as gold... that's what makes a good retailer!”
Feedback given to
Andreas
“Very nice and competent. Helped me a lot and also works with screenshots that helped me quickly. :)”
Feedback given to
Jörg
“Benny was very helpful and explained my question in great detail. High praise!!! Thank you, I'm booking now ; )”
Feedback given to
Benny
“Top advice in a short time, and the feeling of being taken seriously / conversation at eye level. Highly recommended, gladly again!”
Feedback given to
Marcus
“Advice on buying a new saddle was very good. I felt completely overwhelmed when choosing without support. Thank you 🤩”
Feedback given to
David
“Everything perfect and great that you also offer the service late in the evening on Sunday! :)”
Feedback given to
Karl
“Very good advice, friendly and helpful! An alternative was also offered! I am super happy! THANK YOU”
Feedback given to
Sandra
“Very helpful and quick, I don't know anything about technology. That was a great help. Thank you very much!”
Feedback given to
Jane
“The guy is a legend! His wife doesn't need Google, he simply knows everything.”
Feedback given to
Domenico
“Nice and quick advice, simple and uncomplicated and better than the colleagues from Bauhaus :D Thank you!”
Feedback given to
Marcus
“Perfect answers. I am thrilled and will now buy the bike.”
Feedback given to
Mathias
“There's not much to say ^^ great team, great employees and simply good advice :-)”
Feedback given to
Bryan
“A great chat with Senta! Informative, responsive to questions, very friendly and prompt answers. It couldn't be better! Great! Thank you very much!”
Feedback given to
Senta
Harness the power of your brand community
Your brand can count on a whole lot of passionate people who already talk about you: fans, brand advocates and loyal customers.
Many of them are genuine experts and eager to share their firsthand experience and enthusiasm with others.
Measurable success
Results achieved by our clients with their expert community
x2.6 Higher Engagement
+23 pts. NPS
x38 ROI
Community-powered brands who are already successful with GUURU
Benedikt BöhmGeneral Manager
"I am absolutely thrilled with GUURU and the Guurus (our mountain sports experts)! All of us here at Dynafit live our ethos: by athletes, for athletes. Guuru is not just a technical solution where our online customers get expert advice; it's also a channel through which Dynafit athletes share their passion, insight and advice with others for the ultimate brand experience."
Joachim SaikoDivision Unit Manager
"Since I’ve been working at bike-angebot.de, I’ve been missing exactly that in sales. Emotions in shopping have also been the key to success in my own bicycle shop for 20 years. With the GUURU community, we achieve just that, we awaken emotions in our customers. They are not advised by salespeople of our company, but by like-minded, bike-crazy fans. You can feel it in every chat and conversation. For me, GUURU is the emotion in online retail and a key to success!"
Pia ThieleHead of People & Transformation
"With GUURU, we are experiencing how our strong community of "fraenk - die Mobilfunk App" is having an even greater impact. Recommendations, authentic product advice, easy access, smart Guurus - that creates additional trust in our brand!"
Sergej KosyrevHead of E-Commerce & Online Marketing
"By providing expert product advice in real-time, we take our service quality to the next level— even during the peak seasons. This enables us to boost sales conversion and lower the number of returns."
Sven HabenichtTeamlead Customer Service
"With GUURU’s Expert Community solution, our customers have the option of product consultation outside of service hours including Sundays and public holidays. Obviously, this reflects in a high-level of customer satisfaction."
António LouroManager of Customer Experience PT
"Using GUURU’s Expert Community solution we can significantly reduce our huge volume of support tickets. The instant service delivered by our community, in combination with automated answers when possible, had a strong positive impact on customer satisfaction."
Sascha KappelerHead of Customer Service and Sales
"With GUURU, we have finally found an efficient solution to support our customers outside of business hours, 24/7."
Stefano OrlandoChief Customer Operations Officer
"Salt customers benefit from faster answers thanks to a high degree of automation and a human touch when valuable. GUURU exceeded our expectations in terms of efficiency gain and customer satisfaction."
Tanja BichlerHead of Customer Success
"GUURU Expert Community solution has allowed us to increase our support volume significantly. We can support customers much faster, and Guurus score as high as our agents do regarding quality."
Exciting downloads
Click here for our factsheet, community guide and informative case studies.
How about a coffee?
We’ll share a coffee voucher, so you can enjoy chatting with our community expert, Jutta Stienen, about how you can benefit from your community.
Talk to Jutta