Connecting shoppers with passionate customers
For meaningful product conversations. Loved by shoppers, surfaced by AI.
“88% of consumers trust peer recommendations above all other forms of marketing messaging.”
Nielsen, Trust Survey 2021
Trusted by
People don’t buy products, they buy stories and emotions
Customers who are emotionally connected to a brand have a three times higher lifetime value. With our Community Advice Solution, you create personalized shopping experiences that build authentic brand affinity throughout the buyer journey.
Let shoppers to connect with your passionate customer community, gaining genuine product expertise through live conversations that convert. Add community touchpoints at key moments in the online store to engage customers right when they’re exploring and deciding.
Stay visible in the AI-driven search world
Shoppers are changing how they discover products. AI often answers their questions directly — meaning fewer clicks to your store.
With Community Content, you get credible expert opinions without effort! Community Content automatically extracts valuable product insights from live community conversations and displays them on relevant product detail pages (PDPs), making them accessible to every visitor.
The GUURU Community is made up of loyal customers, long-time product users, and brand advocates. Content created by these experts signals trust and credibility — two factors that directly influence both human purchase decisions and AI search rankings.
Large language models are more likely to surface product content that meets E-E-A-T standards (Experience, Expertise, Authoritativeness, Trustworthiness), giving your brand greater visibility in an AI-driven search landscape.
Feedback following Community Conversations
“I am very excited. My first community chat. It couldn't be better.”
“Perfect help and super fast. Precise instructions on what to do. Simply perfect. Thank you!”
“Super cool!!! It went really quickly. To the point, competent and super nice! A reason to come back again!”
“One of the most brilliant customer experiences I've ever had. Lesley was just great and really helped me choose my skis!”
“I am totally thrilled. Before, I wasted ages with AI-supported searches and in the end Mathias helped me a lot. Now I can finally buy my first bike with peace of mind - the Grail CF SLX. :) Thank you very much!”
“More great help, chats like these are worth gold... it's what makes a retailer great!”
“Very nice and competent. Helped me a lot and also works with screenshots which helped me quickly. :)”
“Super helpful, answered all my questions, made it easy to ask simple yet "dumb" questions without feeling judged. Thank you so much for helping me decide on my very FIRST brand new, set of skis vs second hand skis :)”
“Top advice in a short time, and the feeling of being taken seriously - a conversation at eye level. Highly recommended, would gladly chat again!”
“The advice on buying a new saddle was very good. I felt completely overwhelmed when choosing without support. Thank you 🤩”
“Everything was perfect and it's great that you also offer the service late in the evening on Sunday! :)”
“Very good advice, friendly and helpful! An alternative was also offered! I am super happy! THANK YOU”
“Very helpful and quick, I don't know anything about technology. That was a great help. Thank you very much!”
“The guy is a legend! His wife doesn't need Google, he simply knows everything.”
“Nice and quick advice, simple and uncomplicated and better than the colleagues from Bauhaus :D Thank you!”
“Perfect answers. I am thrilled and will now buy the bike.”
“There's not much to say ^^ great team, great employees and simply good advice :-)”
“A great chat with Senta! Informative, responsive to questions, very friendly and prompt answers. It couldn't be better! Great! Thank you very much!”
“One of the most brilliant customer experiences I've ever had. Lesley was just great and really helped me choose my skis!”
“I am totally thrilled. Before, I wasted ages with AI-supported searches and in the end Mathias helped me a lot. Now I can finally buy my first bike with peace of mind - the Grail CF SLX. :) Thank you very much!”
“More great help, chats like these are worth gold... it's what makes a retailer great!”
“Very nice and competent. Helped me a lot and also works with screenshots which helped me quickly. :)”
“Super helpful, answered all my questions, made it easy to ask simple yet "dumb" questions without feeling judged. Thank you so much for helping me decide on my very FIRST brand new, set of skis vs second hand skis :)”
“Top advice in a short time, and the feeling of being taken seriously - a conversation at eye level. Highly recommended, would gladly chat again!”
“The advice on buying a new saddle was very good. I felt completely overwhelmed when choosing without support. Thank you 🤩”
“Everything was perfect and it's great that you also offer the service late in the evening on Sunday! :)”
“Very good advice, friendly and helpful! An alternative was also offered! I am super happy! THANK YOU”
Harness the power of your brand community
Your brand can count on a whole lot of passionate people who already talk about you: fans, brand advocates and loyal customers.
Many of them are genuine experts and eager to share their firsthand experience and enthusiasm with others.
Measurable success
Results achieved by our clients with their expert community
x2.6 Higher Engagement
+23 pts. NPS
x38 ROI
In the media
Community-powered brands who are already successful with GUURU
Benedikt BöhmGeneral Manager
"I am absolutely thrilled with GUURU and the Guurus (our mountain sports experts)! All of us here at Dynafit live our ethos: by athletes, for athletes. Guuru is not just a technical solution where our online customers get expert advice; it's also a channel through which Dynafit athletes share their passion, insight and advice with others for the ultimate brand experience."
Stephan BuschmannDirector Customer Service
"The Community Advice Solution from GUURU has transformed the way we connect with our customers! Our Guurus bring real expertise because they use the products firsthand, making their advice both authentic and impactful. Customers love these genuine insights. The GUURU Community Solution is a must-have for any brand looking to create authentic shopping experiences in their online store with their most passionate fans."
Jaclyn MayerSr. Director Customer Experience
"Guurus add a level of expertise that our own agents might not have. Given Guurus have hands on experience with our product, they are able to support our customer in a much more nuanced way."
Stefan LettnerGlobal Head of eCommerce
"When purchasing skis, customers expect individualized advice that addresses their personal needs. Skiing encompasses numerous nuances and evokes strong emotions—something AI cannot fully comprehend. This is why our customers appreciate chatting with the community. The exceptionally positive reviews confirm that we are on the right path with GUURU."
Hanna BrodbekHead of Digital Sales & Omnichannel
"With GUURU, we can transfer the customer experience that our customers are familiar with from stationary retail to our online store. It is important to us that our customers receive expert advice from knowledgeable people. GUURU's Community Advice Solution enables us to integrate specialist retailers into the online advice process and support our customers in real time in selecting the right STIHL products."
Celine BauernfreundSEO Contentmanager
"With GUURU's Community Advice solution, we connect our online customers with experienced hobby craftsmen directly in the online store - for authentic advice 24 hours a day. At the same time, the Community Content feature creates new user-generated content every day, which enhances our product pages and boosts SEO."
Joachim SaikoGeneral Manager
"Since I’ve been working at bike-angebot.de, I’ve been missing exactly that in sales. Emotions in shopping have also been the key to success in my own bicycle shop for 20 years. With the GUURU community, we achieve just that, we awaken emotions in our customers. They are not advised by salespeople of our company, but by like-minded, bike-crazy fans. You can feel it in every chat and conversation. For me, GUURU is the emotion in online retail and a key to success!"
Sergej KosyrevHead of E-Commerce & Online Marketing
"By providing expert product advice in real-time, we take our service quality to the next level— even during the peak seasons. This enables us to boost sales conversion and lower the number of returns."
Sven HabenichtTeamlead Customer Service
"With GUURU’s Expert Community solution, our customers have the option of product consultation outside of service hours including Sundays and public holidays. Obviously, this reflects in a high-level of customer satisfaction."
António LouroManager of Customer Experience PT
"Using GUURU’s Expert Community solution we can significantly reduce our huge volume of support tickets. The instant service delivered by our community, in combination with automated answers when possible, had a strong positive impact on customer satisfaction."
Sascha KappelerHead of Customer Service and Sales
"With GUURU, we have finally found an efficient solution to support our customers outside of business hours, 24/7."
Stefano OrlandoChief Customer Operations Officer
"Salt customers benefit from faster answers thanks to a high degree of automation and a human touch when valuable. GUURU exceeded our expectations in terms of efficiency gain and customer satisfaction."
Tanja BichlerHead of Customer Success
"GUURU Expert Community solution has allowed us to increase our support volume significantly. We can support customers much faster, and Guurus score as high as our agents do regarding quality."
Exciting downloads
Click here for our factsheet, community guide and informative case studies.
How about a coffee?
We’ll share a coffee voucher, so you can enjoy chatting with our community expert, Jutta Stienen, about how you can benefit from your community. .
Talk to Jutta
