





Today’s shoppers want more than specs. They want real answers. GUURU helps to capture trusted advice from experienced users and unlock two powerful formats:


Search engines and LLMs are shifting how shoppers discover and decide. GUURU turns authentic peer advice into structured content that’s trusted by algorithms and helpful to real people.
Earn citations in AI-generated answers
Human-authored content from real users adds relevance, depth, and credibility.
Drive visibility where shopping journeys now start
Product pages become trusted sources for AI and search engines.
Build trust through expert-backed insights
Every answer is traceable, context-rich, and designed for conversion.


From finding your most passionate customers to scaling their impact, GUURU gives you everything you need to build, manage, and grow a community that powers trusted advice.


Guurus aren’t influencers. They’re real customers with deep experience on the domain and with your brand - passionately talking about your product and recognized for the quality, tone, and helpfulness of their advice.
Each piece of content is traceable to a real person your shoppers can trust and your brand can be proud of.
See what happens when trust becomes a feature.
+51% AI Visibility

+23 pts. NPS

x38 ROI

Best Communication & Engagement Solution
E-Commerce Germany Awards 2024

We’ll assess your product pages and show how community advice can boost discovery and conversions..
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